I said I would be keeping you updated on the Tour Company, so I figure it's time I file a report!
I have yet to do any advertising or marketing other than this bloggy thing, yet here's where I stand:
* In the last two weekends I have given four tours, and have five more scheduled between now and the middle of November! Two of the five come from readers of this blog.
* My dear friend David Deluise (of TVs "Wizards of Waverly Place" and son of the late, magnificent Dom Deluise) twittered, I mean tweeted about the tour for me, and encouraged his fans to take it.
* The Tour website has only been up for 14 days and has already been viewed 367 times!
* I have filed a DBA for the company and, through the help of one of the inner circle of readers of this blog, have been connected and enrolled in the Small Business Development Center to learn more.
* My best friend Chad (the other felix) took the tour and invited a PR person who has given me a list of emails for concierge people of various LA hotels, and the aforementioned inner circle person arranged a list of emails for reporters from various business and general publications.
* I googled 'how to write a press release' but I've been scared to send one out without it being reviewed by a professional, since the last thing I want is to send out something with a format flaw and have press people dismiss me from the gate.
* My next immediate needs are, a telephone number dedicated to the tour, business cards, and fancy bi or tri-fold brochures to leave at hotels and such.
Being a complete believer in signs and the old axiom, "there are no coincidences", I had a wild day on Wednesday.
By complete happenstance, I met Sunhee and Chinhee Park, Korean-Identical Twin-Psychics. Through chit chat, they revealed what they do, and I revealed what I was starting to do. They got that psychic-y look in there eyes and started babbling away. And they had nothing but fabulous things to say about the company's eminent success and they were genuinely excited that I was doing it. They're pretty cool, check 'em out.
Then, driving home from work that evening I saw a gorgeous double rainbow in the sky. Remarkable since it hadn't been raining where I was! (and I wasn't hallucinating, there was a picture of it in the paper the next morning) I was stopped at a red light when I first saw it. the second arc was pretty faint, but the main arc was bold and unbelievably vibrant. Now the trippy part: from my vantage point it appeared to have it's one end coming from the mid point of my tour route, and the other end coming from my house!!!
All in all, I think I'm doing the right thing...