|Swanson wears typically understated jewelry in 'Sunya'|
The Roxy was thrown together for the tidy sum of $12, 000, 000 (that's 150 million in today's dollars).
The Grand Foyer contained 'the worlds largest oval rug' and sported a massive organ on the mezzanine for the sole purpose of entertaining people as they entered.
The house seated a mere 5920 patrons (though extra seats were installed for the opening to accommodate 6200).
The entire theater house was designed on a diagonal thus tucking the stage in a corner. As a result the stage (which was built not only for movie screening but also for live productions) was not a large as you might think.
The theater's stage innovations included a rising orchestra pit which could accommodate a symphony orchestra of 110 and a Kimball 5 keyboard pipe organ.
"The Roxy Hour" was broadcast weekly to a nation wide audience on the NBC radio network from the theater's own broadcast studio.
The place was grand, massive, solid and seemly built to last forever. But as the Studio System was wheezing it's last gasping breaths, just 33 years and 18 days after it's grand opening, The Roxy closed on March 29th, 1960.
The bad news is, by October of 1960 it was being demolished (this, I believe, is what they call progress). The good news is, the ever-spectacular Gloria Swanson had a keen understanding for a dramatic historical moment, and God knows, that dame could take a picture. So, with Life Magazine photographer Eliot Elisofon in tow, La Swanson showed up with all of the same fabulosity she'd possessed in 1927: